West, Chris. <br/><br/>
Marketing research / 
Chris West. 
 - Houndmills, Basingstoke, Hampshire :  London :  Macmillan,  1999. 
 - xvi, 219 p. ;  24 cm. 
 - Macmillan business masters .
<br/><br/><label>ISBN: </label>0333721780 :  KES 3,250 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .W47