Batra, Rajeev. <br/><br/>
Advertising management / 
Rajeev Batra, John G. Myers, David A. Aaker. 
 - 5th ed. 
 - Delhi :  Pearson Educ.,  1996. 
 - xiii, 754 p. 
<br/><br/><label>ISBN: </label>8178087359 :  KES 3,043 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .B38 1996