Wilson, James Ross. <br/><br/>
Mass media/mass culture :  an introduction / 
James R. Wilson, Stan Le Roy Wilson. 
 - 4th ed. 
 - New York :  McGraw-Hill,  c1998. 
 - xx, 458 p. :  ill. ;  23 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>00708282 :  KES 300 (donation) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media and culture.
<br/><br/><label>LC Class. No.: </label>P94.6  / .W55 1998