TY  - BOOK
AU  - Halve,Anand Bhaskar
TI  - Planning for power advertising: a user's manual for students and practitioners
SN  - 0761933549 :
AV  - HF5823 .H35
PY  - 2005///
CY  - London
PB  - Sage
KW  - Advertising
KW  - India
ER  -