Peppers, Don. <br/><br/>
Enterprise one to one :  tools for competing in the interactive age / 
Don Peppers and Martha Rogers. 
 - New York :  Doubleday,  1997. 
 - xv, 436  p. 
<br/><br/><label>ISBN: </label>038548755X :  KES 3,450 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Market segmentation.