Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 2nd  ed. 
 - Boston :  McGraw-Hill,  2007. 
 - xxxiii, 425  p. 
<br/><br/><label>ISBN: </label>0071106863 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.