Vivian, John. <br/><br/>
The Media of mass communication / 
John Vivian. 
 - 9th  ed. 
 - Boston :  Pearson,  2009. 
 - xxiii, 536  p. 
<br/><br/><label>ISBN: </label>020552110x : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media.