Ranchhod, Ashok. <br/><br/>
Marketing strategies :  a contemporary approach / 
Ashok Ranchhod and Calin Gurau. 
 - 2nd  ed. 
 - Harlow, England :  Prentice Hall,  2007. 
 - xxi, 416  p. 
<br/><br/><label>ISBN: </label>0273706748 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.<br/>Marketing research.