Groucutt, Jonathan. <br/><br/>
Marketing :  essential principles, new realities / 
Jonathan Groucutt, Peter Leadley, Patrick Forsyth. 
 - 1st  ed. 
 - London :  Kogan Page,  2004. 
 - xviii, 540  p. 
<br/><br/><label>ISBN: </label>0749441143 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.