Lamb, Charles W. <br/><br/>
MKTG 2 / 
Charles W. Lamb, Joseph F. Hair, Carl McDaniel. 
 - 2008-1009  ed. 
 - Mason, OH. :  South-Western,  2009. 
 - ix, 326, [38]  p. 
<br/><br/><label>ISBN: </label>0324659806 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.