Lee, Kiefer. <br/><br/>
Global marketing management :  changes, new challenges and  strategies / 
Kiefer Lee, Steve Carter. 
 - 2nd  ed. 
 - Oxford :  O. U. P.,  2009. 
 - xxvii, 565  p. 
<br/><br/><label>ISBN: </label>0199239429: 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>International business enterprises--Management.<br/>Strategic planning.