TY  - BOOK
AU  - Lee,Kiefer
AU  - Carter,Steve
TI  - Global marketing management: changes, new challenges and  strategies 
SN  - 0199239429:
PY  - 2009///
CY  - Oxford
PB  - O. U. P.
KW  - Export marketing
KW  - Management
KW  - International business enterprises
KW  - Strategic planning
ER  -