Malhotra, Naresh K. <br/><br/>
Marketing research :  an applied approach / 
Naresh K. Malhotra, David F. Birks. 
 - 3rd  ed. 
 - Harlow, England :  Prentice Hall,  2007. 
 - xxi, 835  p. +  1 CD-ROM. 
<br/><br/><label>ISBN: </label>0273706896 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.<br/>Marketing--Management.