TY  - BOOK
AU  - Malhotra,Naresh K.
AU  - Birks,David F.
TI  - Marketing research: an applied approach 
SN  - 0273706896 :
PY  - 2007///
CY  - Harlow, England
PB  - Prentice Hall
KW  - Marketing research
KW  - Marketing
KW  - Management
ER  -