TY  - BOOK
AU  - Shoemaker,Stowe
AU  - Lewis,Robert C.
AU  - Yesawich,Peter C.
TI  - Marketing leadership in hospitality and tourism: strategies and tactics for competitive advantage 
SN  - 0131182404 :
PY  - 2007///
CY  - Upper Saddle River, New Jersey
PB  - Pearson
KW  - Hospitality industry
KW  - Marketing
ER  -