Tellis, Gerard J. <br/><br/>
Effective advertising :  understanding when, how, and why advertising works / 
Gerard J. Tellis. 
 - 1st ed. 
 - London :  SAGE,  2004. 
 - x, 203 p. 
<br/><br/><label>ISBN: </label>0761922537 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Consumers-Attitudes.