Aaker, David A. <br/><br/>
Marketing research / 
David A. Aaker, V. Kumar, George S. Day. 
 - 9th ed. 
 - New Delhi :  J. Wiley,  2007. 
 - xvii,774 p. 
<br/><br/><label>ISBN: </label>8126517916 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .A25 2007