Mathews, Brian. <br/><br/>
Marketing today's academic library :  a bold new approach to communicating with students / 
Brian mathews. 
 - 1st  ed. 
 - New Delhi :  Ess Ess,  2009. 
 - xv, 171  p. 
<br/><br/><label>ISBN: </label>8170005964 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Academic libraries--Marketing.<br/>Academic libraries--Public relations.