TY  - BOOK
AU  - Mathews,Brian
TI  - Marketing today's academic library: a bold new approach to communicating with students 
SN  - 8170005964 :
PY  - 2009///
CY  - New Delhi
PB  - Ess Ess
KW  - Academic libraries
KW  - Marketing
KW  - Public relations
ER  -