Managing services marketing : text and readings / John E. G. Bateson, K. Douglas Hoffman.

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TextPublication details: Fort Worth : Dryden Press, c1999.Edition: 4th edDescription: xxvi, 471 p. ; 29 cmISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Collection	Kabarak, Main Campus				HD9980.5 .B38 1999 C.1 (Browse shelf(Opens below))				C.1	Available			001205

Includes bibliographical references and index.

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