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Consumer behavior and marketing strategy / J. Paul Peter, Jerry C. Olson. by
Edition: 4th ed.
Material type:  Text; Format:
print
; Literary form:
Not fiction
Publication details: New Delhi : Tata McGraw-Hill, 2005
Availability: Items available for loan: Kabarak, Nakuru City Campus (1)Collection, call number: HF5415.3 .P48 2005 c.1.
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Strategic management : a focus on process / Samuel C. Certo, J. Paul. by
Edition: 2nd ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Burr Ridge, IIIinois : Irwin, 1993
Availability: Items available for loan: Kabarak, Main Campus (3)Collection, call number: HD30.28 .C42 1993, ... Not available: Kabarak, Main Campus: In transit (1).
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Marketing : creating value for customers / Gilbert A. Churchill. by
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Burr Ridge, Illinois : Irwin/Austen Press, 1994
Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5415 .C48 c.1, ...
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Consumer behavior & marketing strategy J. Paul Peter, Jerry C. Olson by
Edition: 9th ed.
Material type: Text; Format:
print
; Literary form:
Not fiction
Publication details: Boston McGraw-Hill 2010
Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.3 .P48 2010 c. 1.
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