Managing electronic media : making, marketing, and moving digital content / Joan Van Tassel, Lisa Poe-Howfield.
Material type:
TextPublication details: Burlington, MA : Focal Press/Elsevier, 2010.Description: xiv, 417 pISBN: - 9780240810201 (pbk. : alk. paper)
- 0240810201
- P96 .M36 2010
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Kabarak, Main Campus | P96.M36 2010 c.1 (Browse shelf(Opens below)) | Available | 032776 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | P96.M36 2010 c.2 (Browse shelf(Opens below)) | Available | 032777 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | P96.M36 2010 c.3 (Browse shelf(Opens below)) | Available | 032779 |
Includes bibliographical references and index.
The media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
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