Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type:
TextSeries: The Irwin series in marketingPublication details: Boston, massachusetts : Mcgraw-Hill, 1991.Edition: 8th edDescription: xv, 624 p. : ill. ; 24 cmISBN: - 0256122407 :
- HF5415 .E54 1991
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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General Collection
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Kabarak, Main Campus | HF5415 .E54 1991 c.2 (Browse shelf(Opens below)) | Available | 003699 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | HF5415 .E54 1991 c.1 (Browse shelf(Opens below)) | Available | 003698 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | HF5415 .E54 1991 c.3 (Browse shelf(Opens below)) | Available | 003700 | ||||||||||||||
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General Collection
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Kabarak, Main Campus | HF5415 .E54 1991 c.4 (Browse shelf(Opens below)) | Available | 003701 |
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