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005 20151021151149.0
008 130612s xx 000 0 eng d
020 _a8131759394 :
040 _aKABU
_cKABU
050 0 _aHF5415.13
_b.L68 2011
100 1 _aLovelock, Christopher.
_@0000157047
245 1 0 _aServices marketing :
_bpeople, technology, strategy /
_cChristopher Lovelock and Jochen Wirtz, Jayanta Chatterjee.
250 _a7th ed.
260 _aNew Delhi :
_bPearson,
_c2011.
300 _axx, 683 p.
650 0 _aMarketing management.
_@0000151468
650 0 _aService industries.
_@0000157048
700 1 _aWirtz, Jochen.
_@0000157049
700 1 _aChatterjee, Jayanta.
_@0000184093
852 1 _9p2250
908 _a130612
950 _@1
999 _c1370
_d1370