000 00514nam a22001697a 4500
999 _c16639
_d16639
008 180203b xxu||||| |||| 00| 0 eng d
020 _a0761915370
040 _aKABU
_cKABU
050 _aP91
_b.B47 1998 c. 1
100 _aBerger, Arthur Asa
_d1933-
245 _aMedia research techniques
_cArthur Asa Berger
250 _a2nd ed.
260 _aThousand Oaks, CA
_bSAGE publications, Inc.
_c1998
300 _aviii, 175 p.
650 _aMass media
_xResearch
_xMethodology
942 _2lcc
_cBK
_e2nd ed.
_hP91