| 000 | 00566nam a22001817a 4500 | ||
|---|---|---|---|
| 999 |
_c16868 _d16868 |
||
| 008 | 180623b xxu||||| |||| 00| 0 eng d | ||
| 040 |
_aKABU _cKABU |
||
| 050 |
_aHF5821 _b.B62 2013 c. 1 |
||
| 100 | _aArens, W. | ||
| 245 |
_aContemporary advertising and integrated marketing communications _cW. arens, M. Weigold and C. Arens |
||
| 250 |
_a14th ed. _bAfrican edition |
||
| 260 |
_aUSA _bMcGraw-Hill Companies _c2013 |
||
| 300 | _avi, 742 p. | ||
| 650 | _aAdvertising | ||
| 700 | _aWeigold, M. | ||
| 700 | _aArens, C. | ||
| 942 |
_2lcc _cBK _e14th ed. _hHF5821 |
||