000			03216cam a2200397 i 4500
001			21598076
003			OSt
005			20221019131429.0
008			200613s2021 nyua b 001 0 eng
010			_a 2020025640
020			_a0367194956
040			_aLBSOR/DLC _beng _cDLC _erda _dDLC
042			_apcc
050	0	0	_aHM741 _b.L57 2021
082	0	0	_a302.23/1 _223
100	1		_aLipschultz, Jeremy Harris, _d1958- _eauthor.
245	1	0	_aSocial media communication : _bconcepts, practices, data, law and ethics / _cJeremy Harris Lipschultz.
250			_a3rd ed.
264		1	_aNew York : _bRoutledge, Taylor & Routledge Group, _c2021.
300			_axix, 367 p : _billustrations (black and white) ; _c26 cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aIntroduction to social media concepts -- CMC, diffusion and social theories -- Social media in journalism -- Social media in public relations -- Social media in advertising and marketing -- Social media metrics and analytics -- New and mobile media technologies, innovation and investment -- Big data and privacy -- Law and regulation -- Social media ethics -- Best practices in social media -- Future of social media and information literacy.
520			_a"This updated third edition presents a wide-scale, interdisciplinary guide to social media. Examining platforms like Facebook, Instagram, LinkedIn, Snapchat, TikTok, Twitter and YouTube, the book analyzes social media's use in journalism, broadcasting, public relations, advertising and marketing. Lipschultz focuses on key concepts, best practices, data analyses, law and ethics - all promoting the critical thinking that is needed to use new, evolving and maturing networking tools effectively within social and mobile media spaces. Featuring historical markers and contemporary case studies, essays from some of the industry's leading social media innovators and a comprehensive glossary, this practical, multipurpose textbook gives readers the resources they will need to both evaluate and utilize current and future forms of social media communication. Among other changes, updates to the third edition include a deep dive into new approaches to analytics, as well as greater discussion of law and ethics in light of the Facebook Cambridge Analytica scandal, the roll-out of GDPR and new case law relating to social media. Social Media Communication is the perfect social media primer for students and professionals, and, with a dedicated teaching guide, ideal for instructors, too"-- _cProvided by publisher.
650		0	_aSocial media.
650		0	_aSocial networks.
650		0	_aOnline social networks.
650		0	_aSocial media _xLaw and legislation.
650		0	_aSocial media _xMoral and ethical aspects.
776	0	8	_iOnline version: _aLipschultz, Jeremy Harris, 1958- _tSocial media communication. _bThird edition _dNew York, NY : Routledge, 2020 _z9780429202834 _w(DLC) 2020025641
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c19673 _d19672