000			01502cam a2200289 a 4500
001			16051633
003			OSt
005			20230111095652.0
008			100112s2010 maua b 001 0 eng
010			_a 2009052491
020			_a9780240810201 (pbk. : alk. paper)
020			_a0240810201
035			_a(OCoLC)ocn498365237
040			_aDLC _cDLC _dYDX _dYDXCP _dBWX _dDLC
050	0	0	_aP96 _b.M36 2010
100	1		_aVan Tassel, Joan M.
245	1	0	_aManaging electronic media : _bmaking, marketing, and moving digital content / _cJoan Van Tassel, Lisa Poe-Howfield.
260			_aBurlington, MA : _bFocal Press/Elsevier, _c2010.
300			_axiv, 417 p. :
504			_aIncludes bibliographical references and index.
505	0		_aThe media industries : segments, structures, and similarities -- Media organizations -- Leadership and management -- Managing human resources -- Financial management -- Media consumers : measurement and metrics -- Managing the production process -- Strategies for marketing content -- Packaging, repackaging, and marketing content -- Managing sales : an insider's view -- Distributing content -- The changing media value chain -- Media industry business models -- Legal and regulatory issues -- Ethical issues.
650		0	_aMass media _xManagement.
700	1		_aPoe-Howfield, Lisa.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2lcc _cBK
999			_c19821 _d19820