| 000 | 00786nam a22002292 4500 | ||
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| 001 | 0000012788 | ||
| 005 | 20151217145857.0 | ||
| 008 | 090320s xx 000 0 eng d | ||
| 020 | _a1412914765 : | ||
| 040 |
_aKABU _cKABU |
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| 100 | 1 |
_aMooij, Marieke de. _@0000169717 |
|
| 245 | 1 | 0 |
_aGlobal marketing and advertising : _bunderstanding cultural paradoxes / _cMarieke de Mooij. |
| 250 | _a2nd ed. | ||
| 260 |
_aLondon : _bSage, _c2005. |
||
| 300 | _axvi, 269 p. | ||
| 650 | 0 |
_aTarget marketing _xCross-cultural studies. _@0000169718 |
|
| 650 | 0 |
_aAdvertising _xCross-cultural studies. _@0000169719 |
|
| 650 | 0 |
_aConsumer behavior. _xCross-cultural studies. _@0000169720 |
|
| 852 | 1 | _9p3112.50 KES | |
| 908 | _a090320 | ||
| 950 | _@1 | ||
| 999 |
_c3610 _d3610 |
||