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| 005 | 20151217151839.0 | ||
| 008 | 070402s xx 000 0 eng d | ||
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_a0070499470 : _cKES 910 |
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_aKABU _cKABU |
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| 050 | 0 |
_aHF1416 _b.C38 2002 |
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| 100 | 1 |
_aCateora, Philip R. _@0000151329 |
|
| 245 | 1 | 0 |
_aInternational marketing / _cPhilip R. Cateora, John L. Graham. |
| 250 | _a11th ed. | ||
| 260 |
_aNew Delhi : _bTata McGraw-Hill, _cc2002. |
||
| 300 |
_axxv, 694 p. : _bill. ; _c29 cm. |
||
| 440 | 4 |
_aThe McGraw-Hill/Irwin series in marketing _@0000151330 |
|
| 504 | _aIncludes bibliographical references and indexes. | ||
| 650 | 0 |
_aExport marketing. _@0000151331 |
|
| 650 | 0 |
_aInternational business enterprises. _@0000150869 |
|
| 700 | 1 |
_aGraham, John L. _@0000151332 |
|
| 908 | _a070402 | ||
| 950 | _@1 | ||
| 999 |
_c5648 _d5648 |
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