| 000 | 00721nam a22002292 4500 | ||
|---|---|---|---|
| 001 | 0000020726 | ||
| 005 | 20151217152220.0 | ||
| 008 | 111006s xx 000 0 eng d | ||
| 020 | _a0765611120 : | ||
| 040 |
_aKABU _cKABU |
||
| 100 | 1 |
_aJones, John Philip. _@0000177658 |
|
| 245 | 1 | 0 |
_aWhat's in a name? : _badvertising and the concept of brands / _cJohn Philip Jones, Jan S. Slater. |
| 250 | _a2nd ed. | ||
| 260 |
_aNew York : _bM. E. Sharpe, _c2003. |
||
| 300 | _axxiii, 400 p. | ||
| 650 | 0 |
_aAdvertising. _@0000071054 |
|
| 650 | 0 |
_aBrand name products. _@0000151442 |
|
| 700 | 1 |
_aSlater, Jan S. _@0000181253 |
|
| 852 | 1 | _9p4340 KES | |
| 908 | _a111006 | ||
| 950 | _@1 | ||
| 999 |
_c9481 _d9481 |
||