Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler. 
 - 10th ed. 
 - New Delhi :  Prentice-Hall of India,  c2000. 
 - xxxi, 718, 31 p. 
<br/><br/><label>ISBN: </label>8120316096 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K68 2000