Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 13th ed. 
 - Upper Saddle River, NJ. :  Prentice Hall,  2009. 
 - 816 p. 
<br/><br/><label>ISBN: </label>0131357976 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.