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Basic marketing research. /

Churchill, Gilbert A.

Basic marketing research. / Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter. - 7th ed. - Mason, OH : South-Western, 2010. - xxvi, 594 p.

ISBN: 1439041407 :

Subjects--Topical Terms:
Marketing research.

LC Class. No.: HF5415.2 / .C48 2010

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