Basic marketing research. / (Record no. 11234)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00754cam a22002412 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000019434 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217154431.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 101115s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 1439041407 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .C48 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Churchill, Gilbert A. |
| -- | 0000151416 |
| 245 10 - TITLE STATEMENT | |
| Title | Basic marketing research. / |
| Statement of responsibility, etc. | Gilbert A. Churchill, Tom J. Brown, Tracy A. Suter. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Mason, OH : |
| Name of publisher, distributor, etc. | South-Western, |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xxvi, 594 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| -- | 0000151518 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Brown, Tom J. |
| -- | 0000179142 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Suter, Tracy A. |
| -- | 0000179143 |
| 852 1# - LOCATION | |
| -- | p5323.50 KES |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 101115 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.2 .C48 2010 c. 1 | 23325 | 09/03/2016 | 17/12/2015 | General Collection |