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Strategic market management.

Aaker, David A.

Strategic market management. David A. Aaker, Damien McLoughlin - 7th ed. - West Sussex, UK: John Wiley & Sons Ltd 2010. - xiii, 354 p.

ISBN: 0470689752 :

Subjects--Topical Terms:
Marketing--Decision making.

LC Class. No.: HF5415.135 / .A25 2010

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