Strategic market management. (Record no. 17543)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00894cam a22002652 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000023364 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20190321104925.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 121115s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0470689752 : |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.135 |
| Item number | .A25 2010 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Aaker, David A. |
| 245 10 - TITLE STATEMENT | |
| Title | Strategic market management. |
| Statement of responsibility, etc. | David A. Aaker, Damien McLoughlin |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | West Sussex, UK: |
| Name of publisher, distributor, etc. | John Wiley & Sons Ltd |
| Date of publication, distribution, etc. | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xiii, 354 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing |
| General subdivision | Decision making. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Personal name | McLoughlin, Damien |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 121115 |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Library of Congress Classification |
| Koha item type | General Collection |
| Classification part | HF5415.135 |
| Item part | .A25 2010 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 21/03/2019 | 5646.55 | 3 | HF5415.135 .A25 2010 c. 1 | 022980 | 09/09/2019 | 09/09/2019 | c. 1 | 21/03/2019 | General Collection |