Services marketing :
Zeithaml, Valarie A.
Services marketing : integrating customer focus / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston : Irwin/McGraw-Hill, 2003. - xx, 668 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0071199144 : GBP 41.99
Service industries--Marketing.
Customer services.
HD9980.5 / .Z45 2003
Services marketing : integrating customer focus / Valarie A. Zeithaml, Mary Jo Bitner. - 3rd ed. - Boston : Irwin/McGraw-Hill, 2003. - xx, 668 p. : ill. ; 26 cm.
Includes bibliographical references and index.
0071199144 : GBP 41.99
Service industries--Marketing.
Customer services.
HD9980.5 / .Z45 2003