Marketing research /
Lehmann, Donald R.
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. - Reading, mass : Addison-Wesley, 1998. - xx, 780 p.
0321014162 : KES 600
Marketing research.
HF5415.2 / .L44
Marketing research / Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. - Reading, mass : Addison-Wesley, 1998. - xx, 780 p.
0321014162 : KES 600
Marketing research.
HF5415.2 / .L44