Marketing research / (Record no. 5727)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 00706cam a22002292 4500 |
| 001 - CONTROL NUMBER | |
| control field | 0000002240 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20151217151845.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 070405s xx 000 0 eng d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0321014162 : |
| Terms of availability | KES 600 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | KABU |
| Transcribing agency | KABU |
| 050 #0 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.2 |
| Item number | .L44 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Lehmann, Donald R. |
| -- | 0000151525 |
| 245 10 - TITLE STATEMENT | |
| Title | Marketing research / |
| Statement of responsibility, etc. | Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc. | Reading, mass : |
| Name of publisher, distributor, etc. | Addison-Wesley, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 780 p. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | Marketing research. |
| -- | 0000151518 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gupta, Sunil. |
| -- | 0000151526 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Steckel, Joel H. |
| -- | 0000151527 |
| 908 ## - PUT COMMAND PARAMETER (RLIN) | |
| Put command parameter | 070405 |
| 950 ## - LOCAL HOLDINGS (RLIN) | |
| -- | 1 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Library of Congress Classification | Kabarak, Main Campus | Kabarak, Main Campus | 17/12/2015 | HF5415.2 .L44 | 010525 | 17/12/2015 | 17/12/2015 | General Collection |