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Advertising management /

Batra, Rajeev.

Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. - 5th ed. - Delhi : Pearson Educ., 1996. - xiii, 754 p.

ISBN: 8178087359 : KES 3,043

Subjects--Topical Terms:
Advertising.

LC Class. No.: HF5823 / .B38 1996

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