What's in a name? :
Jones, John Philip.
What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater. - 2nd ed. - New York : M. E. Sharpe, 2003. - xxiii, 400 p.
0765611120 :
Advertising.
Brand name products.
What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater. - 2nd ed. - New York : M. E. Sharpe, 2003. - xxiii, 400 p.
0765611120 :
Advertising.
Brand name products.