What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater.

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TextPublication details: New York : M. E. Sharpe, 2003.Edition: 2nd edDescription: xxiii, 400 pISBN:

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	General Collection	Kabarak, Main Campus				HF5823 .J66 2003 c.1 (Browse shelf(Opens below))					Available			19288

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