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Results of search for 'au:"Tellis, Gerard J."'
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Authors
Tellis, Gerard J.
Holding libraries
Kabarak, Main Campus
Item types
General Collection
Topics
Advertising
Consumers-Attitudes
Marketing
Sales promotion
Your search returned 2 results.
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1.
Image from Coce
Advertising and sales promotion strategy /
Gerard Tellis.
by
Tellis, Gerard J
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
Reading, Massachusetts :
Addison-Wesley,
1997
Availability:
Items available for loan:
Kabarak, Main Campus
(1)
Collection, call number:
HF5823 .T45 1997
.
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2.
Effective advertising : understanding when, how, and why advertising works /
Gerard J. Tellis.
by
Tellis, Gerard J
Edition:
1st ed.
Material type:
Text
; Format:
print
; Literary form:
Not fiction
Publication details:
London :
SAGE,
2004
Availability:
Items available for loan:
Kabarak, Main Campus
(1)
Collection, call number:
HF5823 .T45 2004 c.1
.
star rating
Average : 0.0 out of 5 stars
Place hold
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