Your search returned 39 results.

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Introduction to advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch. by

Series: The Irwin/McGraw-Hill series in marketing

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, Mass. : Irwin/McGraw-Hill, 1995

Availability: Items available for loan: Kabarak, Main Campus (4)Collection, call number: HF5823 .B387 1995, ... Kabarak, Nakuru City Campus (1)Collection, call number: HF5823 .B387 1995 c. 1.

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The (Un)common sense of advertising : getting the basics right / Sanjay Tiwari. by

Tiwari, Sanjay

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Response Books, 2003

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .T59 2003 c. 2. Kabarak, Nakuru City Campus (1)Collection, call number: HF5823 .T59 2003 c. 1.

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Principles of advertising : a global perspective / Monle Lee, Carla Johnson. by

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Viva Books, 2007

Availability: Items available for loan: Kabarak, Nakuru City Campus (1)Collection, call number: HF5823 .L44 2007 c. 1.

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Pearson, 2007

Availability: Items available for loan: Kabarak, Nakuru City Campus (1)Collection, call number: HF5415.123 .C56 2007 c. 1.

Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by

Wells, William

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Delhi : Pearson Educ., 2006

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .W45 2006 c. 1.

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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald Baack. by

Edition: 3rd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Pearson, 2007

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.123 .C562 2007 c. 1.

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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear. by

Series: The Irwin series in marketing

Edition: 8th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston, massachusetts : Mcgraw-Hill, 1991

Availability: Items available for loan: Kabarak, Main Campus (4)Collection, call number: HF5415 .E54 1991 c.2, ...

Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij. by

Mooij, Marieke de

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Sage, 2005

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.127 .M66 2005 c. 1.

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Advertising management / Rajeev Batra, John G. Myers, David A. Aaker. by

Edition: 5th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Delhi : Pearson Educ., 1996

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .B38 1996.

10.

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Guerrilla advertising : cost effective techniques for small-business success. by

Levinson, Jay Conrad

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Houghton Mifflin, 1994

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .L48.

11.

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Kleppner's advertising procedure / J. Thomas Russell, W. Ronald Lane. by

Edition: Custom ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : Pearson Custom, 2002

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .R87 2002.

12.

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Advertising and sales promotion strategy / Gerard Tellis. by

Tellis, Gerard J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Reading, Massachusetts : Addison-Wesley, 1997

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .T45 1997.

13.

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Effective advertising : understanding when, how and why advertising works. by

Tellis, Gerald J

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Sage, 2004

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .T45.

14.

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The (Un)common sense of advertising : setting the basics right. by

Tiwari, Sanjay

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Sage, 2003

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .T59.

15.

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Advertising : principles and practice / William Wells, John Burnett, Sandra Moriarty. by

Wells, William

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Delhi : Pearson Educ., 2003

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .W45 2003.

16.

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Advertising theory and practice / C. H. Sandage, Vernon Fryburger, Kim Rotzoll. by

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Delhi : AITBS, 2004

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .S26 2004.

17.

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Planning for power advertising : a user's manual for students and practitioners. by

Halve, Anand Bhaskar

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Sage, 2005

Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5823 .H35, ...

18.

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Integrated marketing communication in advertising and promotion / Terence A. Shimp. by

Shimp, Terence A

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Mason, OH : Thomson Higher, 2007

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5415.123 .S55 2007.

19.

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Advertising. by

Edition: 4th ed. / Daniel Yadin.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Harlow, England : Prentice Hall, 2000

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .J44 2000.

20.

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Essentials of contemporary advertising / William F. Arens, David H. Schaefer. by

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Boston : McGraw-Hill, 2007

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .A74 2007 c. 1.

21.

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The Advertising business : operations, creativity, media planning, integrated communications / edited by John Philip Jones. by

Jones, John Philip

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Sage, 1999

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5813 .U6A38 1999 c. 1.

22.

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International advertising : realities and myths / edited by John Philip Jones. by

Jones, John Philip

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Sage, 2000

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .I58 2000 c. 1.

23.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch, Michael A. Belch, Keyoor Purani. by

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : Tata McGraw-Hill, 2007

Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5823 .B45 2007 c. 1, ...

24.

Advertising basics! : a resorce guide for beginners / J. V. Vilanilam, A. K. Varghese. by

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : Response Books, 2004

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .V55 2004 c. 1.

25.

Effective advertising : understanding when, how, and why advertising works / Gerard J. Tellis. by

Tellis, Gerard J

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: London : SAGE, 2004

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .T45 2004 c.1.

26.

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What's in a name? : advertising and the concept of brands / John Philip Jones, Jan S. Slater. by

Edition: 2nd ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York : M. E. Sharpe, 2003

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .J66 2003 c.1.

27.

Advertising creative : strategy, copy + design / Tom Altstiel, Jean Grow. by

Edition: Rev. ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Los Angeles : Sage, 2010

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .A48 2010 c.1.

28.

Advertising : planning and implementation / Sangeeta Sharma, Raghuvir Singh. by

Edition: 1st ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi : PHI, 2006

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5823 .S53 2006 c. 1.

29.

An evaluation of the relationship between persuasion and choice of daily newspaper by readers in kenya by Busolo Hillary Oundo by

Oundo, Busolo Hillary

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: 2016

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: HF5822 .O96 2016 C.1.

30.

Relationship between internet advertising and purchase intention of university students in Kenya by Ogutu Robert Peter by

Peter, Ogutu Robert

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: 2016

Availability: Items available for loan: Kabarak, Main Campus (1)Collection, call number: The HF6146 .O38 2015 C.1.

31.

Contemporary advertising and integrated marketing communications W. arens, M. Weigold and C. Arens by

Edition: 14th ed. African edition

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: USA McGraw-Hill Companies 2013

Availability: Items available for loan: Kabarak, Main Campus (5)Collection, call number: HF5821 .B62 2013 c. 1, ...

32.

The Craft of Copywriting June A. Valladares by

Valladares, June A

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New Delhi Response Books 2000

Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5825 .V35 2000 c.1, ... Not available: Kabarak, Nakuru City Campus: In transit (1).

33.

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Advertising and promotions : an integrated brand approach Richard J. Semenik ...[et al.]. by

Semenik, Richard J. ...[et al.]

Series: The Irwin/McGraw-Hill series in marketing

Edition: 6th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: Australia : South-Western, Cengage Learning 2012

Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5823 .A38 2012 c. 1, ...

34.

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Advertising Media Planning/ Jack Z. Sissors by

Edition: 7th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York McGrawHill 2010

Availability: Items available for loan: Kabarak, Main Campus (3)Collection, call number: HF5826.5 .S57 2010 c.1, ...

35.

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Advertising and promotion : an integrated marketing communications perspective / George E. Belch & Michael A. Belch by

Edition: 12th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publication details: New York: McGraw-Hill, 2021

Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5823 .B45 2021 c.1, ... Kabarak, Nakuru City Campus (1)Collection, call number: HF5823 .B45 2021 c.1.

36.

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Advertising / William F. Arens, David H. Schaefer, Michael Weigold. by

Edition: 11th ed.

Material type:

Text; Format: print ; Literary form: Not fiction

Publisher: New York, NY : McGraw-Hill Irwin, 2019

Other title:

M: advertising

Availability: Items available for loan: Kabarak, Main Campus (2)Collection, call number: HF5821 .A73 2019 c.1, ... Kabarak, Nakuru City Campus (1)Collection, call number: HF5821 .A73 2019 c.1.